Louis Saha highlights a £700m direct to fan opportunity for clubs
The Fan Relationship Index
The 2022 Fan Relationship Index Report (FRI) delves into football’s great untapped resource – the overseas football fan – and provides a blueprint that guides clubs through the steps necessary to develop direct-to-fan propositions that will create longer, stronger and more rewarding relationships with fans globally.
In just 90 seconds Louis Saha and CLV Group’s Neil Joyce spotlight the value of this shift from brand partnerships to fan partnerships. They’ll allow you to see opportunities through the eyes of fans, and what this revolutionary shift can offer fans, clubs and partners the world over.
About the Fan Relationship Index report.
First published in 2021 by the Customer Lifetime Value Group (www.clvgrp.com ), The Fan Relationship Index uses data to accurately identify and measure new commercial opportunities for clubs and sponsors. 2022’s report takes a deeper dive into the rapidly changing relationships between fans, clubs and sponsors. It reveals opportunities for clubs and sponsors to benefit by responding to these shifts in fan expectations.
Who's Talking About Us
Inside World Football
The second edition of the Fan Relationship Index (FRI) from the CLV Group finds that the big six Premier League clubs are missing out on a massive £700 million of revenue from commercial deals.
Daily Mail
Man United could make an extra £124 million per year from a crypto partnership. United could also make £100m from a global content subscription service.
BT.com
‘Big Six’ missing out on revenue by failing to understand their fans.
Researchers for the Fan Relationship Index believe clubs like Manchester United are not fully aware of the preferences of their global fanbase.